ABSTRACT
This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketing strategies are developed and to find out the factors militating against such strategies. In carrying this study, relevant literature and company journals, were consulted the instrument used for collecting data were the questionnaires and personal interview. The questionnaires were randomly administered to staff of Guinness Nigeria Plc Benin City. Three (3) hypotheses were formulated. These hypotheses were tested, chi-square and the findings revealed that the limiting adoption of marketing strategies contribution maximally to profit maximization objective of roll factory firms.
ABSTRACT
Many married couples experience their relationship changes over time. During the first years of the relationship, they had spent...
Background to the Study
The purpose of education is to develop knowledge, skills and character of students. Thus educati...
ABSTRACT
This study examines the determinance of induced abortion among undergraduates students in...
ABSTRACT
The primary objective of this study is to assess the broadcast media in the campaign agai...
ABSTRACT
This study focuses on the challenges of proliferation of small arms and light weapons (SALW) to peace-building in Liberia and Si...
Abstract
The Akwali rite of passage, in pre-colonial times, played a central role in the socialization of girls, and the celebration of v...
BACKGROUND TO THE STUDY
Education is a preparation for life. This is related to the acquisition of skills to earn a livi...
Abstract
This research is an attempt to find out the attitude of students towards English Language and how it...
ABSTRACT
This study was carried out on a multivariate analysis of the response of crops to fertilizer a...
ABSTRACT
Prisoners in Nigeria are often perceived and categorized as “outcast”. The belief of many is that, once you are a pr...